In digitally connected world, your brand is being discussed, reviewed, and shared over multiple platforms, whether you are aware of it or not. Active brand monitoring is the key to remaining ahead of these conversations, handling your online reputation, and capturing growth opportunities. The brand monitoring service sector is likely to grow from US$2.88B in […]
Why Data Analytics is Important for Businesses at Every Stage
A 24-hour grocery chain had steady but unremarkable sales for years. Their new data analyst examined sales data by time of day—something never done before. He discovered a spike in sales between 11 PM and 1 AM on weeknights. Digging deeper, he found these late-night shoppers were mostly young professionals and night shift workers. They were […]
